One of the challenges that you are going to face if you are doing business online is that it can be hard to know who to trust. This is especially true when it comes to reputation management services since their job is to control what information is available about their clients. This means that you will have a hard time researching them online.
The common way that people decide if they are going to buy a product or use a service these days is to go online and find a review of that product. The problem that you are going to face is that in many cases you can't trust the reviews that you read. This is a big issue when it comes to reputation management services, after all their whole business is based around making sure that when people do a search for a term they find only positive information. How can you possibly trust what you find?
The most obvious thing that you can learn from the reviews of an online reputation management company, is just how well they do their job. After all if they can't manage their own reputation it is hard to think that they are going to be able to manage yours. Therefore when you do a search on the company name you should not find any negative reviews on the first couple of pages of the search results. If you do this is a pretty good sign that they don't know what they are doing.
Where things get more complicated is if you do a search specifically for reviews of the reputation management service. Most of these companies will try to avoid posting out right fake reviews which means that the most likely thing to occur is that they will do their best to get the positive reviews that do exist on to the first page. If you do a search for Reputation.com reviews you are going to find that most of the results are reviews that are positive and that most of them are on pages that are not their own site. This is a sign that they know what they are doing, they have gotten the positive reviews onto the first page without making it look like that is what they were doing.
As for whether or not you can trust what the actual reviews say, by and large this will be the same as it would for any thing else online. You should not put a lot of stock into what one person says or even in what you find on one site. Rather you are going to want to look at reviews from various sources to make sure that you are getting as many different opinions as possible. Then you are going to want to look at the tone of what is being said rather than on an individual review.